Three decades at the intersection of gaming, technology, and culture — helping brands find their voice and build communities that last.
Get in TouchWith roots at Microsoft stretching back to 1993, Larry has spent over three decades at the intersection of technology, culture, and community — arriving early, staying curious, and consistently seeing around corners before the rest of the industry caught up.
He joined Microsoft full-time in 2001, when streaming media was just finding its footing. Moved to Xbox in 2003, just as online console gaming was about to change everything. From the hardware on the shelf to the features inside it — five platforms, multiple console generations, and the infrastructure two generations of gamers now take for granted.
He built a direct-to-audience presence through blogs, podcasts, and social media before brands had a playbook for any of it. Named one of gaming's Top 25 People of the Year by Next Generation Magazine, featured in Wired's 100 Geeks You Should Follow, and part of the Xbox Live team recognized with a Technology & Engineering Emmy — a reputation three decades in the making.
That instinct for emerging technology isn't just a communication skill. It's a strategic one. Knowing which platforms matter, which audiences are moving, and which bets are worth making early — that's the work.
Deep product instinct. Platform-scale experience. And the proven ability to spot what's next — and build for it.
The Three Horizons Framework — a staple of Harvard Business Review and Wharton's strategy curriculum — divides business growth into three time horizons. H1 is your core business: protect it, run it well, never walk away from it. H2 is your next wave of growth — new markets, new audiences, new revenue. H3 is the bold, long-term bet that defines where you'll stand a decade from now.
Most companies are so focused on H1 they never make it to what's next. That's exactly where we come in.
Find your authentic voice and communicate with clarity across every channel.
Build communities that don't just follow a brand — they believe in it.
Deep expertise in gaming and entertainment with the relationships to match.
Strategic counsel for leaders navigating transformation and growth.
Decades of relationships to open doors and create meaningful value.
An experienced stage presence for keynotes, panels, and industry events.
Let's talk about where you are, where you're going, and how to get there.
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